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How Do They Have Sub Buttons?

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I don't really understand how someone with 3k followers and average of 14 viewers IF THAT maybe like 50 subs total can get a subscriber button... yet here's my friend an extremely dedicated streamed with a great schedule and media source, averages 100+ viewers and has 8k followers yet he's been denied partnership THREE times. Why? I just want to know based off the fact it makes me not even want to try... you give lazy bad quality streamers a button while others try so hard to get one and you deny them. Why?

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