There are certain ads that ignore being muted. I tag them as often as I can, but I can't always have the sound on while watching Twitch. I also tag the ads that don't have this issue as liking them, since I certainly don't mind ads if I'm supporting Twitch. That said, I have to unpause adblock sometimes because of this issue. Please fix this and work more on your ads system. Perhaps the best solution is to never fully cut off our view from the program we're watching, even if you have to minimize it for the sake of an ad.
And if I'm paying a subscription for someone's channel, there's no reason there shouldn't be an opt out of ads button for channels you're subscribed to.
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